Why Target New Movers?

New homeowners and movers respond to direct marketing
(print and digital) 80 times faster than established residents and
spend more in year one of a move than at any other point in
owning their home.

Additionally, they must start relationships with key businesses and professionals within their new community.

New Mover Marketing Spend Behavior

85% of movers use the first business or professional that contacts them.
88% of movers say receiving a housewarming gift would make them feel welcome in their new neighborhood.
93% of movers say they would take advantage of an offer from a local business that took the time to welcome them to the community.

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